Mezzo Mix
Berry Love Leak
Brand
ProjectBerry Love Leak
Date
Dec 2024
Description
Mezzo Mix adopts a meta-narrative approach for the Berry Love Leak campaign, utilizing a digital interface aesthetic to build anticipation around a product return. The project centers on a fictionalized social media leak, framed through a screen-recording perspective that mimics real-world digital interactions. Produced with a clean, cinematic live-action technique, the video balances humorous storytelling with integrated UI design. Key creative development was handled by VML Germany and WPP Open X, with production support from Das Blaue vom Himmel and DaHouse.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Beverages
Color
Jet Black
Magenta
Pure White
Background
Solid Colour
Context
Social Media / Short Form Video
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