Mezzo Mix: Berry Love Leak

Brand

Date

Dec 2024

Description

Mezzo Mix introduces the Berry Love campaign through a narrative digital video piece. The project centres on a simulated video call, depicting a discussion around a social media leak regarding the return of a new product variation. Utilizing a clean UI and screen-recording aesthetic, the creative features a glimpse of the Berry Love bottle through a stylized social media post. The execution blends live-action technique with a humorous tone, focusing on the announcement of the product expansion. Creative development was led by VML Germany and WPP Open X, with media strategy by EssenceMediacom. Production support was provided by Das Blaue vom Himmel and DaHouse.

Style

Humorous, Horizontal, Cinematic, Clean

Industries

Beverages

Color

Jet Black

Magenta

Pure White

Background

Solid Colour

Context

Social Media / Short Form Video