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Meta
ProjectInstagram Close Friends Only x KATSEYE: A Boba Pop-Up Built for the Feed

Meta Instagram Close Friends Only x KATSEYE: A Boba Pop-Up Built for the Feed 2026

Associated creatives

Helen Roddey
Helen RoddeyAgency / Creative

Tags

boba pop-up shopboba pop-uppop-up shopinstagram close friends onlymeta boba pop-upfans waiting in lineboba drinksbranded merchandise

Description

This video captures the vibrant atmosphere of the Instagram Close Friends Only x KATSEYE boba pop-up event created for Meta. Sequences show fans lining up outside the storefront, ordering drinks at the counter, interacting with custom displays, and enjoying boba inside the stylishly decorated shop. The commercial project highlights experiential branding, social media engagement, and fan culture through dynamic clips shot on location.