Brand
Project3D Picadilly
Meta 3D Picadilly 2025
Associated creatives
Tags
Description
This nighttime video captures a massive curved digital advertising billboard in London displaying dynamic 3D anamorphic content for Meta Quest 2. The screen showcases immersive virtual reality experiences, featuring floating products, vibrant gaming animations, and a football player bursting outward into the physical space. Passersby walk along the pavement below while city lights illuminate the surrounding urban architecture. The production utilizes high-definition screen technology to create an optical illusion of depth above the commercial storefronts.