Merrell presents 'Holidays Special Townsquare,' a festive commercial that blends miniature set design with digital production. The film features a bustling town square rendered in a nostalgic, toy-like aesthetic, centering on a monumental hiking boot that serves as the heart of the holiday scene.
Developed in collaboration with Can Can Club for animation and 1stAveMachine for production, the project utilizes live-action techniques alongside stop-motion inspired animation. The narrative movement explores a detailed miniature village set against warm sunset skies to highlight the outdoor brand's seasonal presence.
