MERRELL

Good Things Await

Brand

Date

Nov 2024

Description

Merrell’s 'Good Things Await' campaign captures the essence of outdoor exploration through a series of dynamic sequences. The commercial follows individuals navigating varied terrains, from expansive grassy fields to rugged coastal cliffs, emphasizing movement and activity. Produced with a focus on cinematic action, the film utilizes drone footage and tracking shots to ground the footwear in its natural environment. The creative approach, led by The Agency, integrates live-action technique with a rich color grade and atmospheric sound design provided by Chemistry Sound. Post-production efforts from Mathematic and Company 3 LA introduce subtle visual effects to enhance the narrative flow.

Style

Horizontal, Action, Cinematic, Grainy

Techniques

Drone footage

Industries

Sportswear

Color

Navy

Pure White

Crimson

Background

Street