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MERRELL: Good Things Await

Brand
MERRELL
Date

Nov 2024

Description

Merrell’s latest sportswear campaign, Good Things Await, captures the spirit of outdoor exploration through a series of dynamic sequences. The film follows individuals across varied terrains, from open fields to rugged coastlines, highlighting the brand’s footwear through cinematic tracking shots and rhythmic movement. Produced by LiveTribe with creative direction from The Agency, the project utilizes drone footage and live-action techniques to emphasize a sense of motion. Post-production by Mathematic and Company 3 LA integrates subtle visual effects, while the work is rounded out by atmospheric sound design from Chemistry Sound, with production services provided by Boudika Productions.

Style

Horizontal, Action, Cinematic, Grainy

Techniques

Drone footage

Industries
Sportswear
Color
Navy
Pure White
Crimson
Background

Street

Context

TVC / TV Commercial

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