MERRELL: Find the Love, Run Wild
Brand
Date
Nov 2024
Description
Merrell’s campaign, 'Find the Love, Run Wild,' presents a fast-paced exploration of the outdoor athletic lifestyle. The project moves across diverse environments, from rugged trails and rural landscapes to urban streetscapes, highlighting the functionality of technical running apparel and footwear. Produced by LiveTribe and Boudika Productions, the visual narrative employs high-energy cinematic cuts to capture the motion of runners in their element. The execution makes extensive use of drone footage and saturated color grading to emphasize the action-oriented nature of the brand's latest apparel and gear offerings.
Style
Horizontal, Action, Cinematic, Saturated
Techniques
Drone footage
Industries
Color
Jet Black
Pure White
Crimson
Background
Forest
Context
Brand Film / Corporate Video
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