Meridian
You're Not a Number
Brand
ProjectYou're Not a Number
Date
Dec 2024
Description
Meridian's 'You're Not a Number' commercial campaign highlights the tension between institutional banking processes and personal customer experiences. The film contrasts the warmth of a domestic birthday celebration with the rigid, repetitive structures of a corporate environment. Produced by Impossible Studios and Elemental, the narrative utilizes synchronized movement and stylized props—such as cakes featuring account numbers—to critique data-driven banking. The execution leverages a cinematic, grainy aesthetic and cool color grading to establish a distinct, retro corporate atmosphere throughout the live-action production.
Style
Horizontal, Cinematic, Grainy
Industries
Banking
Color
Navy
Pure White
Background
Office
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.