Mercedes: BTS New Light
Brand
Date
Aug 2023
Description
Mercedes goes behind the scenes of its latest campaign, 'BTS New Light,' exploring the digital transformation and visual effects pipeline behind a luxury automotive spot. The production captures a sports car navigating winding mountain roads, shifting from daytime vistas to a moody, cinematic nighttime environment. Visual effects and post-production work by The-Artery define the final look of the project. The sequences emphasize clean motion and precise lighting transitions, utilizing drone footage to frame the vehicle against natural hills and modern architecture.
Style
Horizontal, Cinematic, Cool
Techniques
Drone footage, VFX / visual effects
Industries
Color
Cobalt
Background
Road
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.