Mercedes goes behind the scenes of its latest campaign, 'BTS New Light,' exploring the digital transformation and visual effects pipeline behind a luxury automotive spot. The production captures a sports car navigating winding mountain roads, shifting from daytime vistas to a moody, cinematic nighttime environment.
Visual effects and post-production work by The-Artery define the final look of the project. The sequences emphasize clean motion and precise lighting transitions, utilizing drone footage to frame the vehicle against natural hills and modern architecture.
