Mercedes: AMG C 43 Awareness

Dec 2023

The Mercedes-AMG C 43 Awareness campaign introduces the performance-focused sedan through a high-energy commercial spot. The film employs dynamic camera movements and a high-contrast aesthetic to highlight specific design elements like the turbo electrified badge and distinctive multi-spoke wheel rims. The execution relies on saturated color grading, alternating between striking red and blue tones to underscore the vehicle's sporty character. Produced by TrackDDB, the project features immersive sound design by TA2 Sound + Music, centering on a live-action technique that emphasizes the car in motion.

Horizontal, Commercial, Action, Saturated, Neon

Set-dressed

Advertising Campaign