Mellow Mushroom
Vertical
Brand
ProjectVertical
Date
Mar 2026
Description
Mellow Mushroom’s 'Vertical' campaign leans into a surrealist aesthetic for this food and beverage spot. The commercial features a trio of diners captivated by a whole pizza hovering mid-air within a dimly lit restaurant booth. Utilizing clean live-action capture techniques augmented by VFX, the execution emphasizes a polished, cinematic look. The production team, including Max Cooper, frames the encounter against deep purple seating and cool ambient blue lighting to maintain the focus on the floating subject matter.
Style
Vertical, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Fast Food
Color
Jet Black
Chocolate
Background
Bar
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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