Mellow Mushroom: Vertical
Brand
Date
Mar 2026
Description
Mellow Mushroom presents 'Vertical,' a short-form commercial spot designed for mobile viewing. The project leans into a surrealist narrative, depicting a moment where a pizza appears to hover mid-air above a restaurant booth. Captured with a cinematic aesthetic, the live-action production utilizes integrated VFX to achieve the central effect. The setting features a dimly lit dining environment, defined by deep purple seating and saturated ambient blue lighting. The project was overseen by Max Cooper on production.
Style
Vertical, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Color
Jet Black
Chocolate
Background
Bar
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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