Mellow Mushroom presents 'Vertical,' a short-form commercial spot designed for mobile viewing. The project leans into a surrealist narrative, depicting a moment where a pizza appears to hover mid-air above a restaurant booth.
Captured with a cinematic aesthetic, the live-action production utilizes integrated VFX to achieve the central effect. The setting features a dimly lit dining environment, defined by deep purple seating and saturated ambient blue lighting. The project was overseen by Max Cooper on production.