Melissa Shoes
Melissa Free
Brand
ProjectMelissa Free
Date
Oct 2023
Description
Melissa Shoes unveils the campaign for their Melissa Free footwear collection, captured by photographer Hick Duarte. The imagery features models Cindy Reis and a supporting talent in a studio setting, showcasing the brand’s latest platform sandals in a vibrant, high-contrast aesthetic. The project leans into saturated color palettes and dramatic directional lighting. By utilizing warm orange tones contrasted against deep blue gradients, the campaign creates a distinct visual rhythm that highlights the footwear’s design. This commercial photography work focuses on styling that pairs lavender ensembles with bold, brightly-toned accessories.
Style
Vertical, Commercial, Saturated, Warm
Industries
Footwear
Color
Lilac
Hot Pink
Background
Gradient
Context
Advertising Campaign
Associated creatives
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