Melissa Shoes
Melissa 2024 Global campaign
Brand
ProjectMelissa 2024 Global campaign
Date
Apr 2024
Description
Melissa Shoes presents its 2024 global footwear campaign, a series of editorial images captured by photographer Hick Duarte. The visuals focus on the brand's latest collection of jelly and platform sandals, set against vibrant, monochromatic studio backdrops. Featuring model Mayumi Ishihara, the campaign leans into saturated color blocking, utilizing gradient lighting to transition between warm golden tones, deep reds, and vibrant magentas. Fashion stylist Juliana Gimenez provides the editorial wardrobe, pairing glossy satin sets and patterned slip dresses with the footwear to emphasize contemporary texture and clean, polished compositions.
Style
Editorial, Vertical, Saturated, Warm
Industries
Footwear
Background
Gradient
Context
Advertising Campaign
Associated creatives
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