Melissa Shoes: Melissa 2024 Global campaign
Brand
Date
Apr 2024
Description
Melissa Shoes debuts its 2024 global campaign, a vibrant fashion editorial series that leans into bold color blocking and saturated gradients. The imagery features model Mayumi Ishihara positioned against stark, monochromatic studio backdrops, highlighting the brand’s signature chunky platform and jelly sandal collections. Captured by photographer Hick Duarte and styled by Juliana Gimenez, the project utilizes clean studio lighting and warm, diffused tones to emphasize the textures of the apparel and footwear. The execution relies on editorial vertical framing to showcase the interplay between the models, the gradient lighting, and the contemporary footwear design.
Style
Editorial, Vertical, Saturated, Warm
Industries
Background
Gradient
Context
Advertising Campaign
Associated creatives
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