McDonald's: Year of the Rabbit BTS: Unreal Engine
Brand
Date
Jan 2023
Description
This behind-the-scenes look at the McDonald's Year of the Rabbit campaign highlights the integration of virtual production workflows. The footage documents the collaborative process of merging live-action talent with 3D render and CGI environments. Led by the production team at LBB Uploads, the project utilizes Unreal Engine to construct a minimalist virtual set. The camera captures a booth scene within a digital landscape, featuring a checkerboard ground plane and expansive horizons. The execution relies on precise virtual lighting that maintains consistent daylight conditions across the composite environment.
Style
Horizontal, Cinematic, Minimalist
Techniques
3D render / CGI, Drone footage
Industries
Color
Navy
Pure White
Background
Virtual Production Background
Context
Brand Film / Corporate Video
Associated creatives
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