McDonald's: Wake Up To Points
Brand
Date
Aug 2023
Description
McDonald’s 'Wake Up To Points' campaign highlights the convenience of the MyMcDonald's Rewards app through a domestic morning narrative. The spot features a woman utilizing the app to earn double points on breakfast items, juxtaposing shots of her morning routine with the preparation of eggs and bacon. Developed with agency partner Cossette and production house Feels Like Home, the project utilizes live-action technique and warm, high-key lighting to establish its aesthetic. Post-production work was handled by Alter Ego and The Vanity, with audio elements contributed by Vapor Music.
Style
Horizontal, Commercial, Warm
Industries
Color
Scarlet
Golden Yellow
Background
Bedroom
Context
TVC / TV Commercial
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