Logo

McDonald's: The Great Cup Odyssey

Brand
McDonald's
Date

Jan 2025

Description

The Great Cup Odyssey is a commercial campaign for McDonald's that leans into surreal, large-scale visual storytelling. The project centers on the appearance of oversized character collectibles within diverse environments, ranging from dense urban transit hubs to expansive coastal and mountain landscapes. The execution relies on a blend of live-action technique and complex VFX to integrate these fantastical elements into everyday settings. With dynamic camera movements and cinematic lighting, the film establishes a high-energy visual journey that maintains a consistent, vibrant color palette across various global backdrops. Creative direction for the project was led by the team at Wieden+Kennedy New York.

Style

Horizontal, Commercial, Cinematic

Techniques

VFX / visual effects

Industries
Fast Food
Context

TVC / TV Commercial

Associated creatives

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by