McDonald's: The Great Cup Odyssey
Brand
Date
Aug 2024
Description
McDonald’s campaign The Great Cup Odyssey explores the fast food giant’s presence within vibrant metropolitan settings. The project features a series of live-action scenes set against bustling city backdrops, ranging from elevated train lines to crowded night markets. The visual approach relies on natural light and a cinematic aesthetic, integrating large-scale installations and pop-culture displays into the urban fabric. Sound design and musical composition were handled by Wave Studios NY and Wave Studios Amsterdam.
Style
Horizontal, Action, Cinematic, Clean
Techniques
Natural light
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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