McDonald's
The Gherkin Transfer
Brand
ProjectThe Gherkin Transfer
Date
Jan 2025
Description
McDonald's presents The Gherkin Transfer, a commercial film capturing an intimate dinner scene inside a restaurant. The narrative focuses on an older couple sharing a meal, using a plate-glass window as a framing device to contrast the warmth of the interior against a cool, evening exterior. Developed by agency Leo Burnett UK with production by Academy Films, the work leans into a cinematic aesthetic. Through the use of live-action technique, the project maintains a nostalgic tone, highlighting the restaurant as a backdrop for quiet, interpersonal connection.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Fast Food
Background
Café
Context
TVC / TV Commercial
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