McDonald's: Teaser
Brand
Date
Dec 2023
Description
McDonald’s debuts a short teaser for its latest fast food campaign, centering on the iconic texture and visual appeal of its French fries. The creative, helmed by the team at DDB Chicago, utilizes a top-down, flat lay perspective to establish a bold graphic quality. The execution relies on live-action techniques to capture movement as hands interact with the product against a vibrant red backdrop. By focusing on high-contrast composition and clean overhead camera angles, the film highlights the product through a playful, commercially driven lens.
Style
Horizontal, Commercial, Graphic
Industries
Color
Mustard
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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