McDonald's: Photo Hunt
Brand
Date
Dec 2023
Description
McDonald's presents Photo Hunt, an interactive commercial spot designed to engage viewers through a classic spot-the-differences puzzle. The project centers on two side-by-side cheeseburgers set against a vibrant, solid red background. Developed by DDB Chicago, the execution utilizes a clean graphic design language and bold typography. A countdown timer and instructional overlays guide the viewer through the live-action technique, maintaining a concise and focused presentation of the food product.
Style
Horizontal, Commercial, Graphic
Industries
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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