McDonald's: McCrunchy Chicken CBO (Demo Only)
Brand
Date
Sep 2025
Description
This campaign for the McDonald's McCrunchy Chicken CBO highlights the product's texture through a series of sharp, macro-focused product shots. The live-action commercial balances the sensory experience of a crispy chicken filet, bacon, lettuce, and signature sauce with outdoor lifestyle sequences. Developed by Leo Burnett Italia with production by 360FX, the work utilizes natural light and warm colour grading to align with the brand's aesthetic. The project relies on dynamic framing to bridge the gap between the consumption experience and product-focused food imagery.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Jet Black
Nude / Sand
Teal
Background
Park
Context
TVC / TV Commercial
Associated creatives
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