McDonald's: Layla's Fries
Brand
Date
Nov 2023
Description
McDonald's explores casual dining moments in 'Layla's Fries,' a commercial featuring a dynamic study of shared meals and interaction. Set within a contemporary restaurant, the film leans into warm interior tones to frame the product, utilizing natural light to highlight textures across the food and branded packaging. Produced by Feels Like Home, the project leverages live-action cinematography and tight, rhythmic framing. Agency creative direction was led by Cossette, with post-production and VFX handled by The Vanity, editorial by Saints Editorial, and sound design by SNDWRx.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Chocolate
Crimson
Golden Yellow
Background
Café
Context
TVC / TV Commercial
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