McDonald's: In Common
Brand
Date
Sep 2023
Description
McDonald's 'In Common' captures a series of contrasting environments, oscillating between the high-energy atmosphere of professional wrestling and the candid reality of urban street life. The piece relies on cinematic live-action techniques to bridge these disparate worlds, utilizing high-contrast visuals to maintain momentum. Post-production work by STUCK IN MOTION elevates the pacing of the edit, employing slow motion to emphasize the physical intensity of the wrestling sequences. This food and beverage project leans into a raw, atmospheric aesthetic, drawing clear distinctions between the spotlight of the arena and the motion of the city.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Jet Black
Navy
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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