McDonald's: Frequent Fryer
Brand
Date
Sep 2024
Description
McDonald’s 'Frequent Fryer' is a dynamic commercial that captures the digital experience of mobile ordering through a high-energy, point-of-view lens. The spot moves through an urban environment, using rapid cuts to bridge the gap between bustling city streets and the convenience of the app. Developed by agency Cossette and production company Impossible Studios, the project leans into live-action techniques to ground the digital interaction in a real-world setting. Post-production work was handled by Studio Feather, with custom sound design provided by Oso Audio.
Style
Horizontal, Commercial, Action
Industries
Background
Street
Context
TVC / TV Commercial
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