McDonald's

Jan 2025

McDonald's introduces their latest promotional initiative with the 'Deal Drop - Builders' spot. The commercial channels a cinematic aesthetic, bridging the gap between mobile utility and everyday life by focusing on the brand's app interface as it is accessed by tradespeople during their workday. The production, supported by the teams at Leo Burnett UK and Outsider Editorial, leans into a live-action technique to ground the digital elements within a real-world context. The visual narrative moves between detailed close-up shots of smartphone interactions and scenes filmed outdoors at a construction site, utilising warm, natural lighting to maintain a clean and accessible feel throughout the sequence.

Horizontal, Cinematic, Warm, Clean

Fast Food

Residential Building

TVC / TV Commercial