McDonald's
Deal Drop - Builders
Brand
ProjectDeal Drop - Builders
Date
Jan 2025
Description
The McDonald's 'Deal Drop' campaign, titled 'Builders,' highlights the brand's mobile app experience through a cinematic lens. Set against an outdoor backdrop of residential development, the film focuses on the interaction between user-driven promotional offers and the daily routines of construction workers. Produced by Outsider Editorial with creative development from Leo Burnett UK, the work uses live-action techniques and natural lighting to emphasize realistic textures. Post-production and VFX were managed by Framestore and STITCH London, integrating digital graphics that mirror the app interface within the narrative.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Fast Food
Color
Crimson
Pure White
Background
Residential Building
Context
TVC / TV Commercial
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