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McDonald's: Deal Drop - Builders

Brand
McDonald's
Date

Jan 2025

Description

McDonald's highlights its mobile app promotions in this 'Deal Drop - Builders' campaign spot. The narrative channels the utility of the brand's digital interface, framing the mobile experience against a backdrop of outdoor, real-world interactions. The commercial balances live-action technique with clean digital graphics, focusing on the ease of securing promotional offers. Through warm, cinematic cinematography, the film transitions between a construction site and the inside of a vehicle, grounding the tech-forward interface in a relatable environment. Produced with agency support from Leo Burnett UK, the work includes post-production and visual effects from Framestore and editorial work from STITCH London.

Style

Horizontal, Cinematic, Warm, Clean

Industries
Fast Food
Color
Crimson
Pure White
Background

Residential Building

Context

TVC / TV Commercial

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