McDonald's Australia
Squad Down under
Brand
ProjectSquad Down under
Date
Jan 2025
Description
McDonald’s Australia explores a coastal journey in 'Squad Down Under', a commercial spot featuring a cast of puppet characters navigating a scenic route in a vintage red convertible. The production utilizes live-action techniques set against sun-drenched beach and street backdrops. The aesthetic leans into a warm, retro color palette to define the character-driven narrative. Creative development was led by DDB Sydney, with production handled by DIVISION Global. Post-production and VFX services were provided by The Editors, featuring sound and music contributions from Massive Music Sydney and Trailer Media.
Style
Horizontal, Commercial, Warm, Retro
Industries
Fast Food
Color
Crimson
Lemon
Background
Street
Context
TVC / TV Commercial
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