McDonald's Australia

Feb 2025

McDonald’s Australia explores menu versatility in the McSmart campaign, a fast-paced commercial project produced by Photoplay and Playtime. The film leans into a series of saturated, vibrant vignettes that pair distinct personality types with various meal combinations. Creative direction from DDB Sydney grounds the concept in high-energy visuals, moving from a stylized pink grotto to a retro-inspired living room setting. The live-action technique emphasizes a warm, rhythmic aesthetic that transitions between eclectic spaces, including an artist’s yellow studio, to showcase the breadth of the menu. Post-production and VFX were handled by Heckler, while OMD Sydney managed the media strategy.

Horizontal, Commercial, Saturated, Warm

Fast Food

Set-dressed

TVC / TV Commercial