McDonald's Australia: McSmart
Brand
Date
Feb 2025
Description
McDonald’s Australia explores menu variety in this commercial for the McSmart range. The campaign leans into a high-energy aesthetic, featuring a sequence of distinct character-driven scenarios that highlight various food combinations. Produced by Photoplay and post-produced by Heckler, the film utilizes saturated color palettes and warm lighting to frame scenes ranging from an artist’s yellow-toned studio to a stylized pink grotto. DDB Sydney led the creative direction for the project, which employs live-action techniques to contrast the different settings.
Style
Horizontal, Commercial, Saturated, Warm
Industries
Color
Blush
Pure White
Crimson
Background
Set-dressed
Context
TVC / TV Commercial
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