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Brand
McDonald's Australia
ProjectMcSmart 15"

McDonald's Australia McSmart 15" 2025

Associated creatives

DDB Sydney
DDB SydneyAgency / Creative
Photoplay / Playtime
Photoplay / PlaytimeProduction
Heckler
HecklerPost Production / VFX
OMD Sydney
OMD SydneyMedia

Tags

mcdonalds australiamcsmart mealfast food commercialpeople eating fast foodblack man eating nuggetsman eating burgerwoman eating friesfood advertising video

Description

This commercial video for McDonald's Australia titled McSmart 15" features a dynamic split-screen layout showcasing diverse individuals enjoying various fast-food items. The fast-paced edit transitions between different settings including a pink-hued room, a dimly lit vehicle interior, and cozy indoor spaces. Characters are shown eating burgers, fries, and dipping fries into desserts with vibrant color grading. The spot concludes with a clean product shot of the McSmart Meal against a blue background, detailing pricing and menu options.