McDonald's Australia: Macca's Summer_Melting
Brand
Date
Dec 2024
Description
McDonald’s Australia captures the essence of the season in the commercial spot, Macca's Summer_Melting. The project highlights a selection of the brand's cold beverage range, including chocolate shakes, Toffee Nut Flavored Iced Lattes, and Frozen Fanta Raspberry. Produced by Scoundrel, the live-action work focuses on a relaxed outdoor setting. The campaign utilizes natural light to emphasize a warm, summer-focused atmosphere, framing the products within a backyard scene. Agency creative direction was led by DDB Group Sydney, with production support provided by Akcelo.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Beige
Pure White
Background
Garden
Context
Advertising Campaign, TVC / TV Commercial
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