McDonald's Australia
Macca's Summer_Melting
Brand
ProjectMacca's Summer_Melting
Date
Dec 2024
Description
McDonald's Australia explores seasonal refreshments in the Macca's Summer_Melting campaign. This commercial film highlights the brand's iced beverage range, featuring a chocolate shake, a Toffee Nut Flavored Iced Latte, and a Frozen Fanta Raspberry served in a relaxed outdoor setting. The production, led by Scoundrel, utilizes live-action techniques to capture a sunny backyard atmosphere. The visual execution relies on natural light and warm tones to emphasize the cooling properties of the featured menu items.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Fast Food
Color
Beige
Pure White
Background
Garden
Context
Advertising Campaign, TVC / TV Commercial
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