McDonald's Australia: Macca's Summer_Late Night
Brand
Date
Dec 2024
Description
McDonald's Australia leans into the energy of late-night dining with the Macca's Summer_Late Night campaign. The narrative follows a group of friends navigating a nocturnal drive-thru run, framed by a distinct cinematic aesthetic. Developed alongside DDB Group Sydney, the spot utilizes high-contrast lighting and neon accents to capture the environment of the late-night fast food experience. The production, handled by Scoundrel, uses live-action technique to ground the film in a rhythmic, mood-driven atmosphere. Production support was provided by Akcelo, with media strategy from OMD and PR by Mango Communications.
Style
Horizontal, Cinematic, Neon, Golden Hour
Techniques
Low-key / chiaroscuro
Industries
Color
Crimson
Jet Black
Background
Service Station
Context
TVC / TV Commercial
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