McDonald's Australia

Macca's Summer_Late Night

Brand

Date

Dec 2024

Description

McDonald’s Australia captures the late-night ritual in its latest campaign, 'Macca's Summer_Late Night'. The film centers on a group of friends navigating a nocturnal drive-thru run, leaning into a cinematic aesthetic that emphasizes the specific atmosphere of after-hours transit. Technically, the production utilizes a low-key chiaroscuro approach, punctuated by neon accents and a distinct red-hued palette. Creative direction was managed by DDB Group Sydney, with production led by Scoundrel and additional production service provided by Akcelo. The project highlights the brand’s presence within the fast food and food & beverage sector through this focused live-action spot.

Style

Horizontal, Cinematic, Neon, Golden Hour

Techniques

Low-key / chiaroscuro

Industries

Fast Food

Color

Crimson

Jet Black

Background

Service Station

Context