McDonald's: As Featured In: McDonald's x Palace
Brand
Date
Aug 2023
Description
McDonald’s teams up with skate brand Palace for a co-branded campaign, "As Featured In." The collaboration highlights the synergy between the two brands through a high-energy animated spot that integrates the iconic Palace triangular logo with the classic McDonald’s golden arches. The project leans into motion graphics to create a fast-paced visual language. Using bold primary colors and sharp geometric typography, the animation emphasizes a clean, minimalist aesthetic across the branded assets.
Style
Vertical, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Golden Yellow
Background
Solid Colour
Context
Advertising Campaign
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