McCafé
Tiny Bean - 2D
Brand
ProjectTiny Bean - 2D
Date
Mar 2026
Description
McCafé explores the supply chain of their coffee production in this 2D animated campaign. Titled Tiny Bean, the project traces the journey of beans from mountain farms to global transport through a series of illustrated vignettes. Produced by Animated Storyboards, the film utilizes graphic digital illustration to depict harvesting, logistics, and community life. The visual narrative relies on a palette of earthy tones and high-contrast lines to communicate the brand's focus on fair trade and sustainability, supported by voiceover and ambient audio.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation
Industries
Beverages
Context
Brand Film / Corporate Video
Associated creatives
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