Makers Mark
Ice Block - 3D
Brand
ProjectIce Block - 3D
Date
Mar 2026
Description
Makers Mark explores the production of the perfect serve in this 3D animated campaign, tracing the journey of a single ice block from a frozen lake to the glass. The narrative leans into the meticulous nature of the craft, following the ice through rugged mountain landscapes and village settings to emphasize the preparation of the whiskey. Created by Animated Storyboards, the piece utilizes 3D render/CGI techniques to achieve fluid water simulations and detailed textural work. This cinematic animation highlights the dedication to the final product through a highly stylized, atmospheric lens.
Style
Horizontal, Cinematic
Techniques
Animation, 3D render / CGI
Industries
Alcoholic Beverages
Color
Navy
Camel
Crimson
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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