McDonald's: Grand Chicago
Brand
Date
Jul 2023
Description
McDonald's explores the spirit of the open road in 'Grand Chicago,' a cinematic commercial production that captures the intersection of travel and human connection. The film leans into a sense of nostalgia, intercutting candid moments of desert exploration and landscape photography with scenes of mountain drives. Produced by LA/PAC, the project utilizes widescreen framing and natural light to establish its aesthetic. The live-action technique emphasizes a collection of personal memories pinned to a board, reinforcing the narrative focus on adventure and shared experiences through a warm, travel-oriented lens.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light
Industries
Context
TVC / TV Commercial
Associated creatives
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