Mayo Clinic
Pet Rock
Brand
ProjectPet Rock
Date
Jan 2025
Description
Mayo Clinic presents Pet Rock, a narrative-driven awareness piece produced by Curfew. The project follows a young child and his animated companion through various settings, ranging from domestic home interiors to clinical hospital waiting rooms. Utilizing live-action technique, the production employs intimate framing to capture the interaction between the child and the rock. The visual language leans into a nostalgic tone, balancing warm, park-inspired lighting against cooler, clinical environments to frame the central narrative.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Public Awareness
Color
Camel
Navy
Background
Medical Clinic
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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