Mayo Clinic: Pet Rock
Brand
Date
Jan 2025
Description
Mayo Clinic presents 'Pet Rock,' a public awareness project produced by Curfew. The narrative follows a young child and their inanimate companion through various environments, including medical settings, domestic interiors, and outdoor parks. The production utilizes live-action techniques to contrast the warm, nostalgic tones of home life with more clinical, cooler environments. Intimate, cinematic framing anchors the visual storytelling, focusing on the child's interactions with the subject across both close-up and wide compositions.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Color
Camel
Navy
Background
Medical Clinic
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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