Maybelline
Super Stay® Lumi-Matte
Brand
ProjectSuper Stay® Lumi-Matte
Date
Jan 2025
Description
Maybelline introduces the Super Stay Lumi-Matte campaign, a series of commercial beauty portraits focused on skin texture and finish. Captured by photographer Hao Zeng, the project emphasizes a smooth matte complexion with a focus on warm undertones and precise cosmetic application. Featuring model Kyra Eaton, the visuals are built on a clean aesthetic using bright, natural light. Makeup artist Aya Tariq and hair stylist Niko Weddle shaped the look, which balances defined natural lashes with soft, polished hair styling.
Style
Vertical, Commercial, Clean
Techniques
Macro, Natural light
Industries
Cosmetics
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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