Maybelline: Super Stay® Lumi-Matte
Brand
Date
Jan 2025
Description
Maybelline presents a beauty campaign for the Super Stay® Lumi-Matte line, featuring portraiture that emphasizes a refined complexion. The imagery leans into a commercial aesthetic, utilizing bright lighting and a clean, minimalist backdrop to showcase the product's finish. Photographer Hao Zeng captures a series of macro beauty portraits of model Kyra Eaton. The creative execution integrates detailed work from makeup artist Aya Tariq and hair stylist Niko Weddle to achieve a polished, cohesive look.
Style
Vertical, Commercial, Clean
Techniques
Macro, Natural light
Industries
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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