Maybelline: Only in Matte Ink

Brand

Date

Sep 2025

Description

Maybelline presents the 'Only in Matte Ink' commercial, a high-energy campaign featuring athletes putting Super Stay Matte Ink lipstick to the test within an indoor sports arena. The production captures the intersection of performance and cosmetics, utilizing bold typography to highlight the product’s longevity against the backdrop of an active environment. Produced by Shutterstock Studios, the spot employs hard light and moody, high-contrast blue tones to define its athletic aesthetic. The live-action technique emphasizes the durability of the color through close-up shots of the talent, contrasting striking spotlighting with the intensity of competitive sports.

Style

Vertical, Commercial, Action, Moody, Polished

Techniques

Hard Light

Industries

Cosmetics

Color

Crimson

Jet Black

Pure White

Background

Sports Venue

Context

TVC / TV Commercial

Associated creatives

Shutterstock StudiosProduction

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Maybelline: Only in Matte Ink

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