Maybelline
Cloudtopia cheek & lip mousse
Brand
Date
Oct 2025
Description
Maybelline introduces its Cloudtopia Cheek & Lip Mousse in a beauty campaign featuring model Yenni Schwan. Captured by photographer Jason Nocito, the imagery leans into a surreal aesthetic, pairing the talent with floating product jars set against a saturated pink sky. With makeup by Alexandra French and styling by Clare Byrne, the visuals highlight the product's whipped texture and matte formula. The project utilizes polished beauty light to emphasize the vibrant color palette, integrating bold typography to communicate the line’s lightweight finish.
Style
Horizontal, Commercial, Saturated, Polished
Techniques
Beauty Light
Industries
Cosmetics
Color
Rose
Cherry
Off-Black
Background
3D Rendered Scene
Context
Advertising Campaign
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