Maybelline introduces the Cloudtopia Cheek & Lip Mousse in a beauty campaign featuring model Yenni Schwan. The imagery highlights the product's whipped texture and matte formula through a surreal, cloud-filled visual landscape.
Photographer Jason Nocito captures the subject in a saturated palette, working alongside stylist Clare Byrne and makeup artist Alexandra French. The campaign leans into a polished, high-contrast aesthetic, utilizing beauty light to emphasize the vibrant blush and eyeshadow tones.
