Maybelline
Cloudtopia cheek & lip mousse

Brand
Date
Oct 2025
Description
Maybelline introduces the Cloudtopia Cheek & Lip Mousse in this commercial beauty campaign, captured by photographer Jason Nocito. The visual concept places the product within a surreal, dreamlike environment featuring a soft, cloud-filled sky. Model Yenni Schwan showcases the collection, with makeup artist Alexandra French emphasizing a radiant, vibrant palette of pinks and berry tones. Stylist Clare Byrne rounds out the production, contributing to the saturated, polished aesthetic that highlights the mousse formula's lightweight matte finish.
Style
Horizontal, Commercial, Saturated, Polished
Techniques
Beauty Light
Industries
Cosmetics
Color
Rose
Cherry
Off-Black
Background
3D Rendered Scene
Context
Advertising Campaign
Associated creatives
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