Maybelline: Cloudtopia cheek & lip mousse
Brand
Date
Oct 2025
Description
Maybelline introduces the Cloudtopia Cheek & Lip Mousse in a beauty campaign featuring model Yenni Schwan. The imagery highlights the product's whipped texture and matte formula through a surreal, cloud-filled visual landscape. Photographer Jason Nocito captures the subject in a saturated palette, working alongside stylist Clare Byrne and makeup artist Alexandra French. The campaign leans into a polished, high-contrast aesthetic, utilizing beauty light to emphasize the vibrant blush and eyeshadow tones.
Style
Horizontal, Commercial, Saturated, Polished
Techniques
Beauty Light
Industries
Color
Rose
Cherry
Off-Black
Background
3D Rendered Scene
Context
Advertising Campaign
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