Maybelline
Be You
Brand
ProjectBe You
Date
Jan 2025
Description
Maybelline presents Be You, a beauty campaign featuring a series of cinematic vignettes. The project captures diverse individuals across urban night settings, industrial interiors, and natural landscapes, emphasizing individual expression through a range of backdrops. The production, supported by Mustache and represented by Rabbit, utilizes live-action techniques to integrate moody lighting and expressive portraiture. The film relies on fluid camera movements and rich colour grading to establish its tone.
Style
Horizontal, Cinematic
Industries
Cosmetics
Context
TVC / TV Commercial
Associated creatives
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