Maybelline
Be You
Brand
ProjectBe You
Date
Jan 2025
Description
Maybelline presents Be You, a beauty campaign that captures individual expression through a series of cinematic vignettes. The project traverses a range of environments, from industrial interiors and urban night settings to natural landscapes, utilizing live-action techniques to build its visual narrative. The production relies on fluid camera movements and high-contrast, moody lighting to frame its subjects. With a focus on portraiture and motion, the campaign maintains a consistent aesthetic through intentional colour grading across diverse backdrops.
Style
Horizontal, Cinematic
Industries
Cosmetics
Context
TVC / TV Commercial
Associated creatives
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