Max Zara Sterck

Apr 2026

Max Zara Sterck redefines the intersection of athletic performance and high fashion in this latest swimwear campaign, a project that leans into the power of architectural minimalism. Photographed by Amanda Elise K, the imagery utilizes a consistent, vibrant blue backdrop to isolate the collection’s focus, allowing the intricate cut-out designs and geometric silhouettes to command the viewer's full attention. With styling by Constant de Boer, the aesthetic feels both contemporary and sharp, balancing functional elements like reflective athletic goggles with sleek, modern swimwear staples. The collaboration, supported by casting director Michiel van Maaren, features model Yente Reitsma, whose dynamic movement and poised portraiture bring a kinetic energy to the studio-lit frames. Utilizing high-end studio strobe lighting to emphasize the texture of the garments against the deep saturation of the background, the series avoids excessive artifice, favoring a clean, editorial minimalism that highlights the construction of each piece. Whether capturing the model mid-air in a high-energy jump or showcasing the precise lines of an asymmetrical one-piece, the project channels a sophisticated, pared-back sensibility. By treating swimwear with the same rigorous structural focus as high fashion, the campaign establishes a distinct visual language that feels both timeless and forward-thinking within the competitive swimwear industry.

Editorial, Editorial, Vertical, Vertical

Studio strobe, Studio strobe

Swimwear, Swimwear, Fashion, Fashion