Marmite: Baby Scan
Brand
Date
Jan 2025
Description
Marmite explores the premise of flavor transmission in 'Baby Scan,' a commercial campaign that adopts the conventions of a clinical study. The narrative follows a mock medical observation investigating whether prenatal exposure to specific food flavors influences taste preference. Set within clean, hospital-inspired environments, the production utilizes a documentary-style approach to capture the interactions between expectant parents and research staff. The execution leans into observational storytelling, maintaining a warm, clinical atmosphere that grounds the speculative study in a realistic live-action aesthetic.
Style
Documentary, Horizontal, Warm, Clean
Industries
Color
Navy
Pure White
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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