Marmite
Baby Scan
Brand
ProjectBaby Scan
Date
Jan 2025
Description
Marmite leans into the premise of a clinical study for its latest commercial, 'Baby Scan.' The narrative tracks a mock medical investigation exploring whether prenatal taste buds react to the brand through amniotic fluid. Directed by the team at Biscuit Filmworks, the project employs a clean, documentary-style approach to capture the interactions between expectant parents and research staff. The production utilizes realistic hospital interiors to frame the observational storytelling, maintaining a warm and clinical aesthetic across the live-action execution.
Style
Documentary, Horizontal, Warm, Clean
Industries
CPG / Packaged Food
Color
Navy
Pure White
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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