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Marie Claire Netherlands

Hits, Hits, Hits
Date

Feb 2026

Description

Marie Claire Netherlands delivers a masterclass in modern styling with its latest fashion editorial, Hits, Hits, Hits. Photographed by Gregory Derkenne, the series leans into a polished editorial minimalism that feels both contemporary and timeless. Through a sophisticated lens, the project highlights the season's most coveted looks, oscillating between vibrant, structured sportswear and the refined silhouettes synonymous with high-end fashion houses. Chloé Dugast brings a nuanced eye to the styling, layering textures—from dense sequins and tweed to sleek olive leather—against a mix of minimalist studio environments and warmly lit, architectural interiors. The series utilizes a blend of natural light and sharp studio strobe techniques to accentuate the tactile quality of the fabrics, ensuring every detail of the construction, from gold-buttoned garments to complex perforated jackets, remains the focal point. With hair artistry by Olivier Lebrun and clean, intentional makeup by Océane Sitbon, the aesthetic remains grounded yet aspirational. The final result is a cohesive fashion portrait sequence that successfully bridges the gap between everyday lifestyle wear and luxury runway sensibilities. By expertly pairing bold color choices with architectural backdrops, the team creates a visual narrative that is as much about the environment as it is about the curated collection itself, cementing the publication's authority in the luxury fashion space.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Luxury Fashion Houses, Fashion

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