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Marie Claire China

Editorial by Yøøn Chøng
Date

May 2025

Description

Photographer Yoon Chong explores sculptural silhouettes and avant-garde styling in this expansive editorial project for Marie Claire China. Featuring model Zavi, the series navigates a range of textures, from feathered embellishments and elaborate headpieces to structured tailoring and graphic patterns. The execution shifts between monochromatic, high-contrast studio portraiture and saturated, warm-toned sequences. By blending surreal prop elements—such as kitchen implements and geometric spheres—with high-fashion apparel, the work emphasizes form and artistic detail. The production leans into clean, soft lighting and intentional movement to highlight the intricate layering of the wardrobe.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color
Jet Black
Background

Grey Seamless

Context

Editorial

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