Marc Jacobs
"Staycation" Pre-Fall 2025 Ad Campaign
May 2025
Marc Jacobs brings a refreshingly grounded perspective to high-end apparel with the Staycation Pre-Fall 2025 ad campaign, a collection that masterfully blends luxury fashion with an accessible, urban sensibility. Shot with the keen eye of photographer Stef Mitchell, the campaign trades traditional studio artifice for the tactile reality of the city. By situating model Doja Cat against the grit of asphalt streets and classic stone facades, the imagery leans into a narrative of spontaneous metropolitan ease. This editorial approach is elevated by the precise styling of Sydney Rose Thomas, who balances the brand's penchant for statement accessories—most notably the structured, quilted handbags—with relaxed, summer-ready separates. The use of natural light is pivotal throughout the series, casting soft, honest shadows that accentuate the intricate beadwork on cream mini dresses and the playful daisy motifs on denim. Whether capturing a moment on a striped beach chair or a casual corner pose by a yellow fire hydrant, the campaign reads as an authentic portrait of modern, effortless style. By synthesizing commercial polish with lifestyle aesthetics, this project successfully anchors the luxury fashion house in the everyday world. Through this deliberate casting and ambient street-side framing, Marc Jacobs proves that even the most coveted accessories find their true home in the rhythm of the city, perfectly capturing the spirit of a quiet, fashionable staycation.
Editorial, Lifestyle, Commercial
Natural light
Luxury Fashion Houses, Fashion
