Marc Jacobs: Marc Jacobs x Stephen Sprouse Spring 2025

Feb 2025

Marc Jacobs returns to the collaboration archives with the Spring 2025 campaign, revisiting the signature graffiti motifs of Stephen Sprouse. Creative direction by Ava Nirui centers the collection on high-contrast graphic patterns and bold typography, defining a sharp, urban aesthetic for the season. Photographed by Nick Newbold, the campaign features Adriana Lima in a series of studio portraits that highlight the integration of Sprouse’s iconic print across apparel and accessories. Fashion styling by Alastair McKimm balances the vibrant pink-and-black palette with minimalist silhouettes, while set design by Matt Jackson mirrors the collection’s repetitive, stylized text. The visuals employ saturated tones and flash photography to reinforce the graphic nature of the project.

Vertical, Commercial, Saturated

Typographic

Advertising Campaign