Marc Jacobs
Marc Jacobs x Stephen Sprouse Spring 2025
Brand
Date
Feb 2025
Description
Marc Jacobs returns to the collaboration archives with the Spring 2025 campaign, revisiting the signature Stephen Sprouse graffiti prints. Creative director Ava Nirui oversaw the project, bringing a graphic sensibility to the collection through a high-contrast visual language. Photographed by Nick Newbold, the campaign features Adriana Lima in a series of studio portraits that leverage sharp flash lighting to emphasize the saturated pink and black typography. The editorial focuses on the collection's tote bags and patterned apparel, with styling by Alastair McKimm and immersive set design by Matt Jackson that mirrors the graffiti-heavy aesthetic.
Style
Vertical, Commercial, Saturated
Industries
Luxury Fashion Houses
Color
Jet Black
Hot Pink
Background
Typographic
Context
Advertising Campaign
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