Marc Jacobs

Jul 2025

The Marc Jacobs x Mowalola 2025 campaign explores the intersection of streetwear and luxury through an editorial lens. Captured by photographer Neva Wireko, the imagery leans into moody, high-contrast flash lighting and saturated tones to showcase the collaborative collection of apparel and statement accessories. Set against diverse urban backdrops ranging from nighttime cityscapes to vibrant retail environments, the campaign features talent including Julez Smith. The visual narrative utilizes dynamic compositions and Y2K-inspired styling to highlight key pieces like the studded hobo bags and graphic-printed garments. Technical elements, including natural light and analogue film aesthetics, add texture to the portraits, which were completed with hair styling by Sonny Molina and makeup by Raisa Flowers.