Marc Jacobs: Marc Jacobs Spring 2025 Campaign

Feb 2025

The Marc Jacobs Spring 2025 campaign leans into a clean, commercial aesthetic, utilizing a stark white seamless backdrop to focus attention on the season's accessory collection. Photographed by Mat + Kat with fashion styling by Jermaine Daley, the series features models Anok Yai and Emily Ratajkowski positioned in relaxed, studio-based compositions. The imagery highlights key bag silhouettes, ranging from structured leather totes to canvas styles, punctuated by bold white brand typography. The production benefits from the contributions of hair stylist Tsuki, makeup artist Susie Sobol, and manicurist Natalie Pavloski, with set design by Peter Klein. Each frame employs consistent natural light and beauty light setups, ensuring a sharp focus on garment texture and product hardware.

Vertical, Commercial, Clean

White Seamless

Advertising Campaign