Marc Jacobs

Apr 2025

The Marc Jacobs Mother’s Day 2025 campaign presents a series of portrait and lifestyle images featuring influencer Nara Smith. Captured by photographer Nadine Ijewere, the series leans into editorial aesthetics while maintaining a commercial focus, utilizing natural light to frame the subject in both domestic kitchen settings and urban environments. Styling by Clare Byrne pairs tailored fashion pieces with the brand's signature accessories, including quilted shoulder bags and charm-adorned totes. The production features hair by Joey George and makeup by Emi Kaneko, with set design by Matt Jackson providing a clean, warm backdrop across the series. Select imagery incorporates analogue film techniques to highlight the textured city surroundings and soft, daylight-drenched portraits.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign