Marc Jacobs: Marc Jacobs Daisy Fall 2024

Aug 2024

The Marc Jacobs Daisy Fall 2024 campaign captures a pastoral, sun-drenched aesthetic through a series of editorial and commercial imagery. Set against lush garden backdrops, the project features actor Ever Gabo Anderson in a sequence of candid portraits that emphasize natural beauty and light. The visuals lean into a nostalgic, warm color palette, utilizing golden hour illumination to highlight the fragrance bottles and their signature floral caps. Photographer Angella Choe brings an impressionistic quality to the campaign, incorporating techniques such as long exposure and motion blur to convey energy and movement. The work balances clean product shots with intimate lifestyle portraits, utilizing natural light and macro photography to emphasize botanical textures. Hair styling by Candice Birns and makeup by Pircilla Pae provide a fresh, minimal aesthetic that anchors the outdoor setting.

Vertical, Warm, Commercial

Natural light

Garden

Advertising Campaign