Marc Jacobs

Aug 2024

Marc Jacobs returns to the outdoors for the Daisy Fall 2024 fragrance campaign, a series that leans into natural, pastoral aesthetics. The imagery features actor Ever Gabo Anderson captured in a sun-drenched garden, with a focus on candid portraiture and product still-life setups that emphasize warmth and botanical textures. Photographer Angella Choe utilizes natural light throughout the project, ranging from sharp, clean commercial compositions to dreamlike, impressionistic shots characterized by long exposure and motion blur. The campaign blends editorial flair with traditional fragrance advertising. Styling by Candice Birns and makeup artistry by Pircilla Pae maintain a fresh, youthful tone that complements the collection's signature floral-capped flacons. By integrating natural light, a grainy aesthetic, and warm golden hour tones, the project creates a tactile connection between the fragrance line and its floral-inspired identity.

Vertical, Warm, Commercial

Natural light

Fragrance

Garden

Advertising Campaign