Marc Jacobs: Daisy 2020
Brand
Date
Nov 2025
Description
The campaign for Marc Jacobs Daisy 2020 presents a vibrant, light-filled exploration of the fragrance identity. Captured through live-action footage, the commercial centres on a group of young models within a lush meadow and lakeside setting. The production, handled by Partner Films London, utilises natural light to foster a bright and warm aesthetic. The imagery leans into a carefree, organic tone, focusing on the interplay between the models and the floral environment that defines the fragrance line.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Silver
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
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