Marc Jacobs Beauty

Daisy Mist by Nick Newbold

Brand

Marc Jacobs Beauty

ProjectDaisy Mist by Nick Newbold

Date

Jul 2026

Description

This beauty campaign for Marc Jacobs Beauty, titled Daisy Mist, captures a series of sun-drenched moments on location. Photographed by Nick Newbold, the series moves from intimate, sun-kissed beach portraits to high-angle shots at the water’s edge, utilizing natural light to achieve a warm and clean aesthetic. The imagery leans into a relaxed lifestyle tone, featuring styling by Jorden Bickham and hair by Sasha Nesterchuk. With Alyssa Morelle as the lead talent, the campaign highlights the fragrance bottles through textures of sand, sunlight, and turquoise water. The project employs a range of commercial framing and vertical compositions to showcase the collection.

Style

Warm, Vertical, Commercial

Techniques

Natural light

Industries

Fragrance

Color

Pure White

Background

Sandy Beach

Context

Advertising Campaign