Model holding a Marc Jacobs fragrance bottle on a sunny sandy beach with wind-blown brown hair.

Model lying on sandy beach wearing white top holding green Marc Jacobs Beauty perfume bottle

Model lying on sandy beach holding a yellow perfume bottle across her face for Marc Jacobs Beauty

Model in white swimwear standing in turquoise swimming pool holding colourful Marc Jacobs Beauty perfume bottles

Marc Jacobs Beauty Daisy Mist by Nick Newbold 2026

About

This beauty campaign for Marc Jacobs Beauty, titled Daisy Mist, captures a series of sun-drenched moments on location. Photographed by Nick Newbold, the series moves from intimate, sun-kissed beach portraits to high-angle shots at the water’s edge, utilizing natural light to achieve a warm and clean aesthetic. The imagery leans into a relaxed lifestyle tone, featuring styling by Jorden Bickham and hair by Sasha Nesterchuk. With Alyssa Morelle as the lead talent, the campaign highlights the fragrance bottles through textures of sand, sunlight, and turquoise water. The project employs a range of commercial framing and vertical compositions to showcase the collection.